Parmesan Industries

Photoset

7th May 2012

Holy crap this is awesome. It’s too bad the USPS would rather lay people off than look for creative solutions.

suspensefulgraphics:

WHY THE FUCK HASN’T THIS HAPPENED YET??? This is possibly the best executed rebrand I have ever seen and I am simply awestruck by it. I can hardly contain myself!! It is designed by Matt Chase and you can find his description of the US Postal Service rebrand here.

(via stepa)
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  Holy crap this is awesome. It’s too bad the USPS would rather lay people off than look for creative solutions.
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  Making the Postal Service sexy again (never was the same after Ben Franklin ended his run as postmaster general).
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  This would actually be really cool. Not sure it would make me send letters more though…
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  I don’t know if just a redesign would work. The irrelevancy of mail...what’s killing it....
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  Designed by Matt Chase read more here.
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