The life and times of Copywriter, Steve Taylor.
Last Thursday, I posted an interview I did with SIMS—a rapper and member of the Minneapolis-based Doomtree collective. Then over the weekend, I had the pleasure of seeing him perform alongside another of my favorites, Astronautalis. And as luck would have it, the other half of the ‘AstroSims’ duo allowed me to take up a few moments of his time as well.
For those who don’t know, Astronautalis is an extremely gifted rapper, unlike any other talent in the genre. He’s also an avid traveler, having circumnavigated the globe, playing countless shows along the way. Much like SIMS, he’s forging his own path in life and doing things his own way. That’s why it was a true honor to sit down with him backstage at First Avenue, before he had to sound check for what turned out to be another beautifully chaotic performance.
Whenever I talk to a fellow writer, I’m always curious… where do you normally draw your influences?
To be honest, it changes with each record. I tend to work differently than a lot of people, because I’m not in a band. I can’t go jam in my garage until I find the right tune. It’s much more research oriented. For me—my creative background is in theater. I trained to be a director and lighting designer, which are both very library heavy exercises. So, that’s allowed me to approach my songs and records as if I’m directing a play. I think of the songs as scenes and then it’s all about finding the overarching objective.
You can also think of it in the academic sense as a thesis and each song would be an argument for that thesis. Ultimately, I’m a super curious person and sort of an inspiration junky. So, a lot of times my inspiration comes from various disparate elements. When I’m gearing up for a new record and looking at all the things I’m interested in, I try to think of the through line between them all.
So, there’s usually two years in between albums, when I’m pinning everything to the corkboard of my brain. Then, I’ll just have that ‘Usual Suspects’ moment and step back to see I’ve got it all figured out—the piece that connects all of the other pieces. Once I have that, it’s go time.
As someone who loves music and used to be in a few bands, I see that in both our professional worlds there’s always a give and take when it comes to the business end and the creative end. From your experience is that something you commonly see?
Oh, absolutely. I think most musicians who say, “I’m just doing this for myself,” are lying. Most people are very aware they have an audience and that’s especially true, the more successful you become. The whole situation is an anchor on your arm so to speak. In a good way, it can motivate you, but it can also drag you down. You have to find the right balance of letting the audience inform your moves, without letting them dictate your choices. You have to constantly be aware of your business.
Where some people have a pitfall is when they transform from being just artists into being artists and businesses. They either become hyper aware of the business, which causes the art to suffer or they become hyper aware of the art and ignore the business. In the end though, there are times when you just have to say, “Fuck it.” I mean, if I always wanted to make the best business decisions, I wouldn’t have become a musician. Sometimes you have to take it on the chin and say, “I should probably be doing something more productive with my time, but this is what’s productive for my heart.”
Exactly. I think every musician is their own brand and they have to build that brand to help it stand out. I’m trying to do the same thing in my work, except I’m doing it for other people’s brands most of the time.
Yeah! Most importantly, you have to stay true to what your about; but ‘brand’ isn’t a very sexy notion. Ultimately, as artists, we would prefer to use the term ‘voice’. But it’s two sides to the same coin. You have to be aware of these things—not only in your public brand, but also in how you hope your business is run and what you want it to be. There were times when I first started making music professionally that I’d just look around at other people—other musicians—to see how they ran their businesses. Then I started to go, “that’s how I want to do it,” and now those are the people I continually use as my barometer. I have artists who are musical influences and those who are business influences. And they’re both equally as important.
So, I know you just finished recording your upcoming album. When you’re in the studio, do you always give yourself a deadline? And do you prefer the stress that comes with a deadline?
I don’t really give myself a deadline for writing a record. I let it come together naturally. That’s why I don’t really write in the studio. I write at home. I always get the same feeling when I know it’s ready. At that point, I talk to John Congleton, who’s produced my last three records and I see when we can meet up and record.
I do like a deadline though. When I was working on my second album, The Mighty Ocean, I had the keys to a local studio and I could go there any time I wanted. I ended up spending a year and a half on that album. I mean, it’s awesome to a point, but it’s also terrible. By the end of it, I had lost my mind. I look at the record and there are great moments on it, but there are also moments that are wandering and overthought. So, after I did that, I said, “Well, I never want to do that again.” It’s no fun for me, because the limits are important.
I mean, for all the advantages of snyths and sound software, the limitless aspects of it also create a huge problem for a lot of people. You can spend all day playing around with sounds, because you literally have a billion options—and that’s really counterproductive. Look at the Beatles, they had a guitar, a bass, drums and some mics and they made absolutely incredible records. They didn’t need much more.
On the new album I just finished recording—there’s no guitar, no piano. It’s mostly just horns, bass and drums; and it was all intentional. I’ve worked with this one sound kit for the last two records, because that’s what I wanted to do. I had a desire to make these big lush records and then I realized I couldn’t do it anymore. I just wanted everything to be simpler. It’s like setting content laws with a thesis. If I can write about anything, I’m going to write about anything. You have to set guidelines, limitations and deadlines or else you’ll just stand and stare at a piece of paper for a hundred years, constantly editing yourself until it’s no longer your original idea.
Yeah, it’s like the less you have available, the more creative you have to be with it.
Exactly. I came from an art school environment where we were working on 30 projects at once, all due tomorrow. Those are the times you grab a cup of coffee and just go to it. And, honestly, some of the best work comes about that way.
Do you have any methods or tactics you use when dealing with writer’s block?
I just kind of inspire it out. If you can’t figure out what to write about, then read someone else’s writing, watch movies, listen to music. The solutions to most of my problems are found in travel. When I’m stuck emotionally, musically or artistically, I just go somewhere else. Even going 200 miles away and coming back the same day on my motorcycle. All the things clear out and a lot gets done when I’m in a new place.
I know you’ve had a very unique career path, so I have to ask, what advice would you give to someone out there still trying to find his or her way?
I think the best advice you can give someone is—just go do it. If you aren’t happy with where you are and you want to do something else, go for it. For as unique and difficult as my career path as been, scratching and clawing for every fan I have, the hardest part of it all was initially leaving. That’s why I think it’s more of a fall than it is a climb. Once you’re falling down the side of the mountain, it’s really easy to keep tumbling. The most difficult part is just stepping off the ledge.
How much of a role does social media play in your career?
Oh, it’s huge! I mean; we booked our first tours through Myspace. We’d play a show in Kent, Ohio for like 12 people and someone there would tell us to go meet this other guy and it continued on and on. That’s how we booked shows for 4 years, until we got a booking agent. And more than anything, file sharing was huge. Piracy was instrumental for my music, because although I’d prefer people paid for it, I wouldn’t have a career if it weren’t for file sharing—like guys putting my songs on mix tapes for girls. It wasn’t anything I strategized either. When someone wrote me, “Hey great record,” I always wrote them back, because I needed that person to be at my show. I needed them to support my record. So, back then it was a necessity. Now, I’m starting to back track a bit and learn more about it, so I can do it more effectively.
When you go to a place you’ve never been, do you have any particular methods for finding those cool, relatively unknown, hangouts?
Well, it’s sort of a weird thing, because am I touring or traveling? A luxury of touring is that you’re never a tourist. When you show up to a town there’s any number of people that are really pumped you’re there. So, if you ever want to do anything, you can just say, “Hey guys, let’s go do something,” and there ya go. It’s that simple.
But, when I’m traveling and not playing shows, it’s different. I was camping by myself in New Zealand and I bought a travel guide that I didn’t even look at it until I was on the plane. All I knew was I wanted to go to the furthest point north and see volcanoes. The rest of it, I just figured out as I went. You have to just bounce around and meet people. Ultimately, the best stuff will always present itself to you in one way or another. You just have to be out there to do it.
Have there been any commonalities amongst people that have really surprised you on your travels?
What I find so interesting is that even in developing and failing nations—where people have real problems—at the end of the day, they just want to listen to music, dance, make out with cute girls, eat food and have a good time. You know, be with their friends and family. They want the same thing we all want. It’s really inspiring to see that after all of they’ve been through, they don’t need an iPhone 6 or anything. They just need supportive people and maybe a guitar and some beer.
One of the reasons I wanted to stop in Minneapolis is the robust hip-hop scene. It seems everyone here is all about helping each other succeed. Why do you think the music community is so supportive of each other like that?
It’s not just the hip-hop scene actually; it’s the music scene as a whole. That’s the reason I moved here. Everyone here works together. Honestly, no one in America works together like they do here—not cross-genre, cross-scene. It’s amazing what goes on here. There’s this mentality that if we don’t support ourselves, no one else will do it for us. You can even bring up the brutal weather having something to do with it, because if we don’t go do things together, we’ll just go crazy. I mean there’s a lot of things I can add up; but the sum doesn’t equal the whole. There’s something inherently magical beyond all of that.
Truly, from the bottom of my heart, I want to thank Astronautalis for taking the time to speak with me. It was really important to me to end my month here with this interview. He, along with many other musicians, drew me here and I can’t describe how grateful I am to have penetrated their circle—even for a brief moment. I’m really looking forward to seeing what this city introduces to the world next.
See you in Austin,
Tomorrow, I post my interview with the one and only @astronautalis. Check out thegreatagencyadventure.com in the morning to check it out. #tgaa #mpls #hiphop #musicians
One of the best concerts I’ve ever been to. @astronautalis @s_i_m_s @doomtree #mpls #hiphop #concerts #electric
If I were to describe my ideal Minneapolis weekend, chances are it would look something like the one I just experienced. It was all about what this area has to offer and as expected, the Twin Cities did not disappoint.
It all started Saturday, when I ventured over to Chipotle’s Cultivate Festival. Held in beautiful Loring Park, the event featured music, food, and a variety of vendors and exhibits. In particular, I was ecstatic to watch a demonstration from Chef Andrew Zimmern, who is probably best known from his travel show, Bizarre Foods. I swear I could listen to that man talk about his adventures for hours on end. Along with Anthony Bourdain, they’re two people who really helped inspire this little project we’re on. Another highlight of the festival was the day’s headlining musical act, Portugal. The Man. I’ve been such a fan of their music for a long, long time and it was great to finally see them live.
There was so much going on at all times, but even amongst the chaos you could tell everyone was having a good time. The entire event was based around a very poignant message of healthful foods, constructive conservations and ethical eats—all things I actively participated in and certainly support to the best of my ability. And unlike some other festivals I’ve attended, I’d say the overall atmosphere remained pretty relaxed for the most part. All in all, it was a great day and the weather was absolutely perfect for the entirety of the event (Of course, the free samples didn’t hurt either).
I didn’t think the day could get any better, but as soon as Portugal. The Man wrapped their set, I dashed a few blocks north to First Avenue—a venue I’ve been dying to step foot in for years and years. There, I got to see two of my favorite artists, Astronautalis and SIMS (check out my interview with him here), perform under the collective banner of AstroSims. I also got a chance to sit down and interview Astronautalis before the show, but I’ll save that for Thursday.
The entire show was pure energy from start to finish and the crowd was electric all night long. I’ve been to quite a few concerts in my life and I’d have to say that this was one of the most entertaining I’ve ever been to. When I exited the venue and realized I was drenched with sweat, I took it as a true sign of the good time I just had.
The next morning, I decided to take it easy, as I was still pretty spent from the night before. So, I walked down to the Uptown area and grab a few scrumptious morsels at Bogarts Donuts. After my visit to Glam Doll a few weekends ago, I was told to give them a try and I’m really glad I listened. They don’t have any crazy flavors or anything, but—whoa doggy—do they have some amazing donuts.
The weekend wasn’t all puppy dogs and rainbows though. On Friday, I fell victim to fraud—twice. The first one happened on my credit card and they took care of it rather easily, so I thought that’d be the end of it. Well, when I arrived home that night, I noticed the same company tried to put the same charge on my debit card, which is through a completely different bank. They made it much more difficult on me, canceling my card and issuing a replacement that I may not see until next month in Austin. Needless to say, it’s not the most ideal situation for someone on the road. But, I’m not going to let it slow me down. That’s for sure.
#PortugalTheMan performing at the #Chipotle #cultivatefestival. What a great show. They even busted out a rendition of ‘Nightman’. #music #MPLS #alwayssunny
#PortugalTheMan performing at the #Chipotle #cultivatefestival. What a great show. They even busted out a rendition of ‘Nightman’. #music #MPLS #alwayssunny
Tomorrow… #FirstAvenue #MPLS #AstroSims2 #Doomtree #hiphop #Midwest
Let’s go #Tribe! #mpls #mlb #Cleveland #Indians #CLE #Twins
One of the greatest aspects of this project is the fact that I get to connect with so many inspiring individuals along the way. Then there are the rare times I actually get to sit down and ask one of them a few questions. Well, one such opportunity arose earlier this week, when I got to pick the brain of the rapper known as, SIMS.
For those following along, you’ll know the Minneapolis hip-hop scene is one of the many reasons I chose this city as one of my stops. And a big part of said scene is the collective known as, Doomtree—of which SIMS is a part of, along with the likes of POS and Dessa. Alone, they’re rappers, writers, producers and entertainers, each with a unique flow and personality. Together, they’re an unstoppable force of talent and perseverance. But I think most importantly, they’re friends who decided to forge their own paths, helping one another succeed along the way.
That’s why it’s a true honor to bring you this short interview I did with SIMS:
I know you’re about to release your new album, Field Notes, on September 2nd. I have to ask, when writing new music, how do you manage to stay so creative on a deadline?
Honestly, I think I become more creative when on a deadline—or at least more decisive. When there’s no deadline, it allows for ideas to fully develop, but sometimes that makes things sort of overthought and stale. Being on deadline makes me stick to an idea then move on to the next thing, which can lend an overall cohesion to the thought or expression.
That makes perfect sense. So, when you’re writing new material, where do you normally find your inspiration?
Really everywhere—music, conversations, literature, etc. I usually sit back with a new piece of music and envision some type of color, shape or image for the beat. Then I write about the things associated with it.
How has social media helped shape your success as an artist?
I strongly dislike using social media. It feels really needy, self-promotional and self-congratulatory to me, yet it’s a necessary thing. The best accounts seem to subtly or subversively sell you their stuff. I don’t have the mind for that or the desire to do it. So, I pretty much just post links to my new shit and leave the rest for the people who are good at it.
My whole project is about opening people’s eyes to what’s out there and showing everyone that you can do things a little differently and still succeed. What advice would you give to anyone out there trying to go their own route?
You have to be honest with yourself and decide what is important to you. For some people that’s art and for others that’s security. It can translate to personal satisfaction or an equal dissatisfaction. Really, there’s no wrong way to do it and no matter what direction you choose, there’ll always be an upside and a downside. So, I suppose being honest with your priorities is key.
I know with Doomtree you individually shoulder a lot of responsibility. Are there any tips or tricks to succeeding at being your own boss?
You not only have to handle the obligations you have for today, but you also need to decide what 6 months from now will look like.
I just have one last question. I know there are a lot of people out there, who aren’t sure what they want to do in life. What would you say to anyone still trying to figure out his or her calling?
Callings come and go. I say, just do what you’re feeling and let the rest sort itself out.
I truly want to thank SIMS for giving me a piece of his time and I highly recommend everyone out there pick up his new album on Sept. 2 (here’s a taste). Sims—and Doomtree as a whole— is a true inspiration for anyone looking to do their own thing and succeed at it.
This Saturday, I’m actually seeing SIMS perform at the world famous First Avenue in downtown Minneapolis. Billed as AstroSims 2, he’ll be taking the stage with another of the city’s finest, Astronautalis. So, chances are this isn’t the last you’ll be hearing about these two.
I remember seeing this movie in a theater and being touched by these words. They’ll always hold true.
I love this quote. I love this movie.
This scene impressed me so much when I first saw it. It still fills me with… idk something. I love it.
Still one of my favorite lines from a movie ever.